PETA Campaign Analysis Essay -- Animal Rights

PETA, an wildcat rights organization, constantly receives national attention and a certain shock hold dear using powerful and distinct images to expose their messages of savage suffering. Starting in 1980, many of their labours have attempted to use powerful visuals with the use of celebrities to carry on the issue of wolf cruelty and to persuade people to convert to an animal friendly lifestyle. Their campaign, Id Rather Go Naked Than take over Fur, is PETAs most recognized yet controversial anti-fur campaign. This campaign is an somebody look change campaign that tries to change and promote behaviors that lead to modify individual or social well-being. The purpose of this paper is to analyze the Id Rather Go Naked Than Wear Fur campaigns ability to convey effective messages on animal rights to the common using powerful visuals and celebrity icons. Two theories that can be use to successfully analyze this campaign are the theory of planned behavior and the social cognitive theory.Literature ReviewThere was a junto of different literature found that easily pertains to the issue addressed in this paper. This broadly classified literature includes the history and background of PETAs organization, an analytic thinking of the use of celebrity icons in the anti-fur campaign and the different perspectives and criticism visualized in their messages.Historical resourcesA large amount of information relating to animal rights disseminates from the many websites PETA is associated with. These websites are a key factor to attract supporters and issue information that will help advance its activism. These two PETA websites that were very effective for researching this paper are www.peta.org and www.furisdead.com. These websites ... ...social controversy over fur. Quarterly Journal of Speech, 80(3), 249-276.Pace, L. (2005). find events and PETAs Anti-fur campaign. Women & Language, 28(2), 33-41.Ruben, R. (2006). Speak softly or carry a unfit stick? Compari ng the approaches of the Humane Society of the United States and People for the good Treatment of Animals. Communication, Culture and Technology (GT-ETD), DOI http//hdl.handle.net/1961/3731Simonson, P. (2001). Social noise and metameric rhythms brisks, entertainment, and celebrity in the crusade for animal rights. The Communication Review, 4, 399- 420.Specter, M. (April 14, 2003). The extremist The adult female behind the most successful radical group in America. The New Yorker, 14, 52-67.Vogelaar, A. (2007). The rhetoric of graphic display PETAs virtual reproduction of pain. league Papers - National Communication Association, 1-29.