Marketing

CHAPTER THIRTEEN E-MARKETING COMMUNICATION TOOLS Multiple Choice 1. ________ is a cross-functional puzzle out for planning, executing, and monitoring stain communions designed to profitably acquire, retain, and break customers. a. corporate selling communication (IMC) b. The hierarchy of effects c. brand name denote d. Wireless advertising (a; intemperate; p. 283-4; LO1; analytical Skills) 2. market communication consists of ________ messages between firms and customers, as well as those among customers. a. think b. unplanned c. all of the above d. none of the above (c; defy; p. 284; LO1; analytic Skills) 3. The think, feel, do prototype is well accepted for what physique of product decisions? a. low-involvement decisions b. high-involvement decisions c. impulse acquire decisions d. price-based purchase decisions (b; Difficult; p. 285; LO1; Analytic Skills) 4. Putting the br and tell and product benefits in mien of users is the goal of which type of advertising? a. direct-response b. sponsorship c. brochureware d. brand advertising (d; bear; p. 286; LO2; Analytic Skills) 5.

________ is non-personal communication of information through various media, commonly persuasive in nature roughly products or ideas and normally paid for by an identified sponsor. a. Integrated marketing communication (IMC) b. Brochureware c. Advertising d. Direct marketing (c; Moderate; p. 286; LO2; Analytic Skills) 6. for from each one one of the follo wing is a promising marketing proficiency fo! r unstable devices except _________. a. sponsorships b. content-sponsored advertising c. location marketing d. pitiful message service (SMS) (a; Difficult; p. 292-3; LO4; Analytic Skills) 7. The biggest downside of animated and highly interactive banners is that they ________. a. tend to eager customers b. require a weed of bandwidth c. are difficult to read d....If you require to get a full essay, order it on our website: OrderCustomPaper.com

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