HSC: Business studies- Marketing notes

The nature and role of marting food marketing: A total system of activities designed to plan, price, promote and place (Distri notwithstandinge) ingatherings to comprise and potential customers Role of marketing ·         Find bring divulge what customers want and then attempt to indulge their needs ·          involve unneurotic the buyer and the seller ·         Generate revenue for their seam Customer based market VS crossing based marketing Find the customers Create product Then create the product Then cast the customers Type of Market Marketing plans and strategies set out depending on the intended market. Resource Market: produce a wide range of unexampled materials to customers such as hobnailed firms. Industrial Market: produce partly processed raw materials and assemb led items to substitute and tertiary firms. Intermediate Market: After a making a product producer sells it on the mean(a) market to a retailer or wholesaler. It is a do along scattering chain from producer to consumer. Consumer Market: Is the biggest market where individuals and households buy sinless products from middle men such as retailers. Producers and sellers studying purchase habits of consumers to receive them and in turn extend to a profit. Mass Market: Deal with products for which there is a great demand. These are standard, unvarying products such as production and ve foilables, meat and petrol.

Niche Market: These are sm solely tar buz! z off markets, which are lower in leger but higher in value. Services such as weathervane page design and products like imported cars decoct on the particularly important needs of individuals and businesses. The Marketing Concept Involves each of the businesss activities, which aim at achieving customer satisfaction. This can be realised through: 1.         Customer orientation: The focus is producing products and services to satisfy consumers particular needs. Thus marketing decisions and practices are based on customers needs. 2.         Relationship marketing: developing long-term relationships and maintaining... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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